This is the 50th episode of the RUN GPG Podcast. So, host David Morrell decided to make the episode extra special by bringing in a special guest co-host to discuss some highlights from previous episodes.
Over the last couple of years, RUN GPG has brought in some of the most influential people in the world of entrepreneurship, business, personal development, arts, and real estate. It was a learning experience and a lot of fun picking the brains of some of the most successful individuals in their respective fields.
For the special episode, David invited a former guest to co-host: self-made entrepreneur Brad Lea, who is the founder, chairman and CEO of LightSpeed VT, the world’s only interactive knowledge commerce platform.
Brad also hosts his own podcast, Dropping Bombs. Incidentally, Brad also dropped bombs during the podcast with his honest take on some of the highlights from our previous episodes.
In this podcast, we give you some of the best soundbytes from our featured industry heavyweights. Among them are sales and marketing expert Ryan Stewman, businessman and writer Grant Cardone, entrepreneur and sales expert Weldon Long, and world-renowned body language expert Janine Driver.
David and Brad also comment on some of the things shared on the podcast by actress Elena Lyons (also Cardone’s wife), YouTuber and entrepreneur Andy Frisella, internet marketer Billy Gene, former crime boss turned motivational speaker Michael Franzese, negotiation expert Chris Voss, and real estate broker Ryan Serhant.
During the podcast, we also launched our new RUN GPG introduction created by rapper and producer Apathy, also a former guest.
Here are some of the topics David and Brad discussed during our milestone episode:
- A look back to an episode with Brad Lea saying: “If you want to change what you’re getting, you have to change what you’re doing. And if you want to change what you’re doing, you have to change what you believe because what you believe determines how you behave and what you do.”
- Ryan Stewman talks about the “death of the real estate agent.”
- The “stupidity” of the four-hour work week.
- The pandemic and the demand for AI (artificial intelligence).
- Weldon Long on clarity: “You need to get ultimate clarity, like ridiculous clarity, on what you want in three areas of your life–money, relationships, and health.”
- Janine Driver talks about the value of words and how smaller words could make you more influential because people will easily remember.
- Andy Frisella talking about the customer: “Customer satisfaction is doing the bare minimum to not have that customer be mad. Customer loyalty is exceeding it so much that they’ll never shop anywhere else.”
- Billy Gene on the unique selling proposition: Is it really unique?
- Chris Voss on negotiating up to seven times a day.
- Ryan Serhant on setting realistic goals.
- David Morrell and Brad Lea discuss branding and selling – are they the same thing?
The RUN GPG Podcast looks forward to another 50 more episodes with impressive guests.
Join us again next week for another educational and entertainment podcast.
Contact David Morrell
Instagram – https://www.instagram.com/thegreaterdavid
Twittter – https://twitter.com/fearofdavid
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50th Special Edition Podcast - Transcript
Welcome back to the run GPG podcast. Welcome to the special edition of the run GPG podcast. This is a milestone episode, it’s our 50th episode. And, we decided to do something different today. It’s a look back at some of the highlights from the past guests. I’ve picked some highlights over the past couple of years.
It’s been very difficult to do that. There was so much to choose from a lot of content, but we’re going to do our best here, as time permits to go through these. And I’m pleased to say that I have a special host with me today. One of my friends who I look up to very much as it relates to podcasting.
And that’s Brad Lea, Brad, welcome to this milestone episode of the run GPG podcast. Well, thanks for having me, David Morel. It’s nice to be here. Have you done this? Have you ever tried the best stuff for dropping the moms? No, but I love the concept. Yeah. We love the concept too. And we’re happy to critique part.
Part exactly. It’s almost like, it’s almost like when you go to YouTube and you see those reaction videos, they get really popular. This is very similar to that. Yeah. It might be. It might be I’m like I’m expecting some, like fire takes. I know you’re one of the funniest dudes in the business, but before we start, I did want to shout you out.
I mean, I really look up to you as it relates to podcasting. I really appreciate what you did with dropping bombs. I’ve had a lot of the same guests, and I’m an avid listener dropping bombs. So anyways, I wanted to show you out before we begin. Again, Nathan’s helping us out today. He’s on the wheels of steel.
It’s a technical director today playing the videos. So I don’t have to worry about that. But again, we’ll see how we go with this. In theory, it should be fantastic in theory, it should be fantastic. We’re also debuting a new intro. Nathan, do you have that queued up? Here we go. All right, here we go.
It’s just the audio though.
ladies and gentlemen, you are now rocking with the world one GPG podcast, David.
Okay. So that’s the new intro? That’s that’s the extended version, Brad, but you know, it was produced and engineered by hip hop, legend and sample king apathy. It’s got a new album coming out with Jada kiss, his latest releases where the river meets the sea. It’s an absolute banger. Go check it out.
What’d you think of the intro? Damn good for like a tune, like a jam. Yeah, it was extended version, but it was that’s. The new version is for Casa. Yeah. It’s not bad. Let’s kick this thing off.
Let’s go back over the last, I think two years and pull some of the highlights. This is going to be as chronological as we can be, except for the first clip.
And this is a special one. This is a very special clip. this is the first clip. We’re going to kick this off. Nathan, if you want to cue up that video, we’ll see here. You’ll see. As he shares the screen, very young looking Brad Lea. This is the first clip Nathan hit play. If you want to change what you’re getting, right?
You have to change what you’re doing. Yeah. And if, and if you want to change what you’re doing, you have to change what you believe, because what you believe determines how you behave and what you do. So in order to change what you believe, how do you change what you believe you’ve either been taught that, right?
Or you learned it growing up or, or, or someone instilled that into you. So how do you change these things that you believe? Well, you have to seek knowledge. You have to question, you have to challenge like sometimes some of the, some of the things that I’ve tried to disprove ended up being proved. So at the end of the day, man, every single day, I would wake up and at least read 10 to 20 pages of a book every single day, listen to a podcast on the way to work every single day.
And it doesn’t matter if you don’t agree with them, that’s how you change your beliefs. You seek. And if you’re not seeking knowledge, man, you’re missing the boat entirely great clips. So that was our introduction to Brad Lea and believe it or not, that was episode 12. So that was a long time ago. He looked a little younger Brad, but you know, I think that’s what people like you and I are doing on these podcasts, you know, week to week, we are, you know, talking with very successful people.
Right. And I like the point you made about, you know, seeking to disprove and you, you end up proving the point. Right. So I believe we should look at things with an open mind. There’s a lot in that two minutes, it was a lot there. So we kicked it off with a little Brad Lea clip. It was fantastic that dude I’m telling you, it’s a smart, some smart, some bit, little less gray though.
I don’t know if I just didn’t have my five o’clock there, dude. Well, let it flow. I’ve got great flow now I shave it off, but you know, let the gray flow, you know, let the guy do bro. Come on, man. Okay. Let’s get into it then. First clip we’re going to play is from. Episode 10 all the way back to episode 10, out of all the podcast episodes we filmed, this is actually one of my favorite clips.
And I think it’s one of Nathan’s as well. Here. We have our friend Brian Stewman talking about the death of the real estate agent. And I thought this was a fantastic clip. I’ve showed this many times. I think it’s critical that anybody in the real estate business pay attention to this clip. I am telling you on equivocally, whether you want to be mad at the messenger or not, they are going there.
It’s not, they’re trying. They are going to put real estate agents out of business, the real estate agent, as you know it today, Sally who shows up at the house and signs, papers, and sticks assigned in the yard. She’s going to be homeless if that’s her process five years, not, not. And half a century from now five years from now.
If valleys don’t learn how to get online and build a machine, guess what? As soon as Zillow’s robots just bid on houses, would I pay you 6% for, and let me tell you what, as a real estate investor, the biggest line item on every flip that I do is that real estate agents commission. If you can tell me there’s an easier way to save 30, 40, $50,000 per transaction, when you really don’t feel like as a consumer, like I know, cause I’m on the inside, but as a consumer, they never feel like you deserve that amount of money.
They never do. They never do. You’re the second real estate agents listened to me now you’re the second most despised salesperson to plan it behind car people because they see the work you do. And then you get 30, 20, 10, whatever thousand dollars people don’t like that they don’t. And so that tell you this, not, not to be an.
But people are trying to get rid of you and listen to meeting with multiple billionaires two weeks ago. And the entire meeting was how do we take agents out of the game? I love that clip. Well, yeah, I was one of the billionaires in the room. He was talking. We’re trying to figure out how to get rid of all the agents in the world.
Yeah. I w I would say we’re promoting a certain thing, but I don’t want to get the episode banned off the bat. No, do Ryan Stewman, man. He’s got a good pulse on the industry. I think, I think what he’s saying is real, and I think it’s happening quicker than we think. But to me, if I’m a realtor, I’m going to just create a unique proposition that only I can give, because there has to be something to value connected to me personally, or I’m not doing the job, right?
Yeah. 1000%. I mean, we’ve been saying pretty much the exact same thing as Ryan for years now. You know, we believe that there’s three major things that have changed the real estate industry in a big way in the last few years and as a real estate professional, unless you know what those changes are you going to be in big trouble in the coming years, unless you adapt and change.
And to your point, you do need a unique selling proposition. You need to adapt and change. It’s one of the reasons we’re leading the way in crypto and Bitcoin and blockchain technology as they relate to real estate, there’s a lot there. But I think the average agent who doesn’t know what’s happening needs to be frightened, needs to pay close attention to what Ryan said and to what you said.
It’s an absolute fact. The real estate industry is changing. Agents are becoming more obsolete. Right. So you’re going to have to articulate what makes you valuable? Why is someone going to pay you right. To sell their house or to buy a house for that matter? So I think this is important. I think people need to really pay attention to that.
And I think that was a profound clip and that was all the way back, you know, more than a year ago, that episode. So I thought that was a really good clip to bring up. Yeah. Can’t agents determined if they want to take less a hundred percent. Yeah. So why don’t you just find an agent? That’ll take less, well, there you go.
Yeah. People do it all the time. Yeah. Not to mention or find an agent that will not kick you back the money, but like, for example, if I buy a new house nine times out of 10, I want a new. You know, set of furniture. I want, I want it designed. Nothing feels better than a fully designed kick ass house. You know, you ever buy a house, we’ll go in there and put the furniture in there.
Now. Now you got a nice turd. It’s like, dude, it doesn’t look right. It’s not, doesn’t feel at home. You got fricking lame furniture in there and was like, damn, do like put all my money on the house. Now I can’t furnish it. We’ll do it. If that sales agent fricking decided, Hey yeah, I’m gonna make 80 dimes on this.
I’ll throw 40 of it and get a designer friend of mine and go in there and just pimp out your house for 40 grand worth. Like, dude, that’s the agent I’m picking Zillow. Ain’t doing that. But if I could save the 50 and go do it myself on Zillow, I would just use Zillow. So what would be the difference? The difference is only one thing.
Relationship. That’s it? Because Zillow, I don’t have a relationship with Zillow. I can log on, pick a house, press a button, boom, save 80 grand. Let’s say that’s the truth. Well, there’s no relationship there. I just save 80 grand. So if I have a relationship on top of it, that’s the only differentiator. And I think that’s, what’s going to keep people going to realtors is the relationship that they have and, or create, and Zillow’s not going to be doing that.
Yeah, I think, relationships will always be a part of real estate. However, what you described as actually the very definition of a unique selling proposition, right? $40,000 house package or something like that, something unique, right. That makes somebody want to work with you as opposed to the next agent.
So you just described that so good. Could break down. I think we’re on a roll. We’re just getting warmed up. As we get warmed up, we moved to episode 18 episode 18. About a year ago, we’re talking here about the stupidity. The four-hour workweek with our friend grant Cardone, Brad, listen to what grant Cardone four hour work week let’s heal.
He had to say about, I can already tell you what he’s gonna say, because I probably said it to him. Okay. Let’s see. So the 10 X rule is a real thing. It’s not, it’s not an idea. It’s not a good idea. It’s not like the four hour work week. Sounds good, but ain’t nobody going to do that ever. It sounds good itself sold a lot of books cause it’s a great title, but Ilan doesn’t do the four hour work week and he doesn’t recommend it.
Warren buffet recommend reading four hours a day, but we got popular books in our culture today saying, Hey, work four hours. The stupid. It’s ridiculous. And it’s why the middle class America is not getting ahead because they’re getting good with. Bye. Bye. They’re getting hoodwinked by people that want to love them a little bit, because people are soft today.
You know? Good old uncle G dude. He’s awesome. Well, number one, it’s not the, book’s not telling you to work four hours, so I don’t know where he’s getting mad, but I see what he’s saying. And I do agree with them. There’s a lot of out there right now that is telling you it’s just not really true or applicable, and people are falling into it the four hour work week.
I mean, I read that a long time ago, so I don’t know if I’m correct. You’ll have to correct me if I’m wrong, but the books basically showing you how to get out of your business and work in and on it instead of in it, it’s like kind of like the E-Myth four hour work week. I don’t think he’s trying to get you to work four hours a week.
Is he Nathan? Have you read it recently? Yeah, I have. And yeah, that’s the idea. That’s the idea. Well to get out of your business work, you know, on it instead of in it, but he does, he’s not working for us. Cause like Grant’s using that as a good example of stupidity because dude, you ain’t, you ain’t doing four hours.
Okay. And that’s what Grant’s real message was. But, but you know, I’m, I’m what you call literal lead. I literally take questions literal. And your question, your, when you told me to jump on here and critique, well or not critique, but just, you know, review with you. He said that you know that dude’s trying to tell you to work four hours.
No, he’s not. But I agree with grant, you can’t work four hours and when at least likely cause guess what it is possible. See, that’s another thing. Anything’s possible, bro. And guess what? You should have an ambition to work four hours a week. Okay. That should be something that you strive for. I disagree with grant in that, but Grant’s not saying that grant is saying you can’t work for hours and really kick ass, which I agree.
So even though I liked to argue with grant because me and him are like brothers putting each other in a headlock, but, but, you know, he’s right. I liked what he’s saying. And I would say that that is true. You don’t expect to really seriously build an empire by working four hours. That’s for sure. Yeah.
I, you know, to your point though, the greats, they do seek knowledge. Right. And, and in his words, you know, middle-class, America is getting hoodwinked because they’re, so that’s a good word. I’ve been using it ever since I heard him say it. So they are getting hoodwinked because they’re soft. Right. You got to put the work in that’s facts.
Do you believe society as a whole is soft? Yes. I believe that as soon as we stopped giving first place, second place and third place trophies. And then the rest of you were losers. I believe when the parents stopped whipping our asses with a belt, I believe that we are soft. Yes. Yeah. I think that’s been a common complaint about society these days is, we’re a little soft, a little sensitive.
Okay. Did you also know that grant predicted the future? Let’s play that clip? People are going to be limiting communities. You’re going to, you’re going to automate your car, your car. You might not even have a card there. You’re probably gonna call us some automated cars going to come pick you up and Hey, they’re going to get an Uber automate.
I mean, there’s a chance. There’s a chance in the next 10 or 15 years, we go into the highest unemployment we’ve ever seen in our entire lifetime. 10, 12% unemployment.
Yeah. Have their food delivered to their houses. It’s going to be unit number 2202. You’re going to go to your swimming pool. Somebody who’s going to clean it for you. They’re going to mow the lawn for you. There’s going to be a theater there. You can go to the theater. You’re not going to go to the theater down the street.
You’re probably not even going to the theater at the apartment complex. You probably just going to watch it on your. Now, watching that, Brad, do you think the pandemic changed what the future might look like? You know, you talked about migration, you know, cities specifically, but since the pandemic, you know, people have been, leaving the cities, looking for farmland, living off the land.
Right. You know, rural. When was that video taken? You say predicting the future. When was that taken pre pandemic? Oh, cause, cause I mean, I don’t think the pandemic spurred on AI and automated Uber, I think that was coming. And, and it’s not only coming, but it’s here. There’s definitely driverless cars, driverless trucks.
AI is gonna make a big difference and that’s, what’s going to knock out unemployment. I think it’s unemployment numbers are low. I think artificial intelligence will literally knock out 50% of the workforce. 50% dude. That’s why it’s very important that people figure out what skills you need to possess.
That automation is not going to try and attack, or at least first I’m a dude right now. It’s unbelievable what, what they’re doing with AI. Okay. And again, I mean, artificial intelligence, all it is is a computer program. That’s, that’s getting to the conclusion or the, or the answer faster than human beings can and that’s automated and it’s it’s artificial though.
So that means like, Actual intelligence, I think is more valuable than artificial intelligence because it’s actual intelligence. That’s programming the artificial intelligence. The question is, is if the artificial intelligence can compute faster, which it can. They’re saying that like in three to five years, artificial intelligence will be smarter than any human on the planet.
And then once it’s posed a question like, you know, how do we solve pollution? The artificial intelligence will be so intelligent that it will point blank period. Realize that eliminating humans is the answer. And now people are like, oh my God, we’re going to be eliminated by artificial intelligence. Well, if you weaponize it, you will be just, don’t weaponize artificial intelligence, man.
You know, let them think we’re the problem, but don’t give them the ability to eliminate us. Imagine if they made a series of movies about. That would what? Oh yeah, that was a lot of movies out there. Like this, first of all, it was Terminator. I was referencing. That is the actual premise of the movie is artificial intelligence, eliminating humans.
And, you know, incidentally, Brad, Elon Musk has been talking about this. I believe they call it singularity, right. Or whatever they call it when artificial intelligence actually figures out that humans are the problem. It’s a danger. It’s a little scary, Brad. So let’s move on to something a little bit more positive.
Let’s do it. I think we’re going to skip over Jeff staple. If you’re listening to this episode, go back and listen to episode number 21. Jeff staple, one of my personal heroes in terms of branding and marketing, he created the pigeon logo and created the pigeon dunk with Nike. One of the most in-demand shoes to this day, I think on stock acts, it’s $50,000.
That shoe, if you can find it, if you can find it. So episode 21 with Jeff staple, the business of hype episode 28 was one of my personal favorites of all time. That was with. Brad Lea as well. That was the COVID edition. That was the COVID edition. Let’s play a one clip from that adapting to the crisis. Do you mind playing that?
Cause this was, this was so good. Brad, I don’t know if you remember this episode, you filmed it from your home because we were all in lockdown and you said something really, really good in this clip and I want to play it cause it was really important. The fact that COVID forced you to do it. It means that that means that this crisis is just causing people to innovate, causing people to change and adapt people say know.
It’s the strongest that survive. It’s not, it’s not the strongest. It’s not the smartest. It’s the one most quickly to adapt. And that’s why I tell people like, quit contemplating why it’s happening, but just realize it’s happened. And once you accept that it’s happened, now you can start figuring out, okay, what do I need to do that?
Okay. So the title of that episode, Brad, if you remember, was navigating business and sales in a pandemic. So at that time, when we actually filmed that there was so much uncertainty at that time, right? So it was good to get the perspective of successful entrepreneurs like yourself, right? The most successful people are the ones that are the quickest to adapt.
That was the point you made. And I think that came through loud and clear, no objections to that clip. Okay. Let’s move on. Have you ever wondered, Brad, have you ever wondered what a first date with grant Cardone might look like? What does a first date with grant Cardone look like? I remember our first date with, with grant or, yes.
Okay. Okay. You remember your first date? Let’s let Alaina in episode 30, tell us what her first date with grant Cardone was like very predictable. He found out at that time I was, a sporting clay, competitive shooter. So I used to shoot trap and sporting clay. And I’ve always sucked at skeet, but sporting clay and trap was my deal.
I was a competition shooter at that time. And so he found out that that’s where I spent all my spare time and he left a message on my machine that last time and was like, oh, I rented the shooting range. If you want to come and, you know, cause it was closed every Monday or whatever day that was. And so that was the phone call that I called him back.
Cause I was, you know, shallow and I was like, oh really? Yeah, really. So, ever rented a shooting gallery for date Brad? No, but you know, grant definitely married up in that deal, but Grant’s also a closer dude. He understood, he found out what the hell she valued. And he gave her the value she wanted, which was in this case shooting.
Right. She loved to shoot. So he brought her on a platter. What she loved, dude, he’s a closer like, like good for grant man. But, but, you know, when I was watching that video, I just kept thinking, damn dude, why is Elena? Like, she, she should end up a movie star. Now that they’re billionaires grant should produce her a movie because that was her dream.
And, and Elena kind of got behind grant to help him with his dream. And, and kinda quit the acting, which was her dream. So now that grant made it and they’re all freaking Billy’s or close to it, grant needs to break off a piece of that KitKat bar and go produce a movie. So Elena now can realize her dream because the world needs to see her radiance.
Well, put Brad. I like that. That was, what was the craziest thing you’ve done on a date? You know, actually, you know, what’s interesting is, Elena was telling us a grant called her every month for a year. It’s called follow-up. Yeah, I know. I was about to say you just took my punchline. Oh, sorry. It’s called follow-up everyone, but Brad, what’s can you think of the craziest thing?
I was trying to think about the craziest thing I did on a date before I married my wife. And I can’t remember when you say crazy. I dunno, I go somewhere else, but like, I’ve done some, you know, Hey, me and grant are very similar when it comes to like personality and, and, and, you know, closing ability. I taught him everything.
I know. No, just joking. One time I filled up a girl’s office with balloons like her, it wasn’t her office. She worked somewhere and I literally, I think it was 8,000 balloons. It took to fill it up, but she went to lunch and I had somebody go in there and fill up her office, her whole entire office with balloons.
That was kind of crazy. She loved that. What else have I done? You know, man, I can think of so many that were like out of the, you know, not normal. Let’s just say that like I’ve sent literally 20 dozens of 20 dozens of roses because you want the shock and awe man, you want the man, everybody sends a dozen roses in, thank you for that.
Nah, I miss you. I want to see you again. You know, nobody sends 20, you know, somebody can take someone to a shooting range, nobody shuts down for a private session. You know what I’m saying? Like, look at these celebs with the DOE when they’re asking people to marry them, they’re written stadiums and they’re having tables brought into the center of a stadium.
You can’t even get into after hours. You know, they’re doing, they’re doing, you know, just next level. And that’s the whole thing is like, be next level, man. Think next level at next level, it’s great advice. Or we call that. Under promise over deliver.
Moving on to episode 31 mutual friend of ours, Mr. Weldon long now in this clip, well-done talks about clarity, clarity. When it comes to money, goals, relationship goals, and health goals, getting specific. Let’s let’s play this clip about clarity. You got to get ultimate clarity, like ridiculous clarity on what you want in three areas of your life, your money, your relationships, and your health.
What do you want specifically? What do you want? Like narrow it down and not 10 things, not a hundred things. One or two things in each category. Right? One or two money goals, one or two relationship goals, one or two health. You got to get focused on specifically what you want. And then you’ve got to see, okay, what one or two things can I do every single day to get that?
Not 10 things, not a hundred things. What one or two leveraged activities can I do every single day to move closer to that goal? That’s the essence of focus. I got to say, you know, Weldon long is one of the best speakers when it comes to like, you know, getting you motivated and getting clarity and goal setting.
And his story is so impactful, right? He’s got such a profound story and the way he talks about clarity, they’re, you know, getting really specific with your goal setting, I think was such a profound point. That’s why I pulled it there. You know, you talked about, what I wrote down here, one or two leveraged activities every day that can help you move you closer to your goals.
That’s the essence of clarity, right? It’s compound effect. So those little things you do in your everyday life and those, those areas, that move the needle and goal setting. Would you agree? I mean, yeah, technically, yeah.
Technically yes. In theory. No. Well, I mean, it just depends on, in what circumstance, like in a lot of cases do people’s goals are what screwing them up because they’re setting them too high. They’re not hitting them. Then people rationalize good job. Good job. Do better next time. Well, at least you tried, you’re lost and you keep losing over and over and over and you become what.
Anybody want to guess? What do you become? You talking about discouragement. If you lose a lot, if you’re no loser, that’s right. Yeah. Become a loser. So, so when people are teaching these goal setting things, you know, it’s, it’s, it’s, it’s tricky because if you look at it in a particular, you know, perspective, people should lower their goals and start hitting them more often, they start, they need to rack up the wins, right?
So you can get as clear as you want, but you do, you know, Hey, I’m a billionaire. I’m a billionaire. No, you’re not. You haven’t even made a million dollars yet. And I know you guys don’t F bomb it, but that one slipped out. It’s okay. We’ve got to get edited. So to me, bro, clarity is important. So technically yes, because I do preach the same thing.
I mean, there’s so many people that don’t even know what success looks like yet. They’re out there trying to get it. That would be the equivalent of me telling you to go into a room full of a thousand people and find the person and you don’t even ask what they look like. You just walk in there and you’re looking around, you have no clue what they look like.
You’re going to be in there forever. Why not stop and figure it out. So I do preach clarity. I just don’t know if it’s like. All you need is the clarity. No, no, no, no, no, no, no. There’s there’s steps, man. And one of them is racking up the wins. You want to become a winner, you know how you become a winner, quit being a loser.
You know, you quit being a loser, quit losing. Okay. So if you set a goal, I’m going to do a hundred thousand dollars this week and you come in at 92,000 dude, you can rationalize all that you want. That’s a loss. So if me being the common sense guy, I am well, how do you stop losing stop, stop setting the goals that high has anybody ever told you to lower your goals?
And it’s actually good for you. Like, like, can you make a dollar today? Okay. Go out and make $1. You make a dollar dude, that’s a win. That’s a win. I’m telling you that’s a win. And subconsciously it’s a win. And even though it’s insignificant, it’s still a win. So you start racking up, those wins and then you start standing in a little bit.
More proudly and you start to realize, Hey, I deserve more. And then guess what happens, miraculously? You start to do more. You start to talk more, you start to think more. You start to do more. You start to make more. You’re like, holy moly, what does that do? That causes momentum. So now you start walking around and then next thing you know, people start putting you back in your place, who the hell do you think you are you of all people need to, you know, so you get rid of those negative people and then you get clarity on where you’re going.
So you can make sure you get there and you can visualize it on a daily basis. And then you just seek new information to become more valuable every day. I think, I think those things are, are all of what that small conversation kind of eclipse. So that’s why when you said, is it true? Yeah. Cause again, his part is in there, but it’s not just that it’s more than that.
You have to forgive yourself for all the crap you pulled on yourself and other people you have to commit to, to do what you say you’re going to do from this point forward. You have to rack up the wins to get in your head. That you’re a winner because you cannot, you cannot erase. The memories, but you can replace the memories.
So you have to become a winner and then you have to fricking get rid of all the people that are going to try to convince you different and stop negatively talking to yourself about it. And then you need to get clarity, which is what he talked about. So his three things. Yes, technically, but not completely.
Does that make sense? It does. Oh, well been doing you’re right. He is a good slick talker, but at the end of the day, a lot of these times, you know, because I’ve worked with all of them, like Weldon’s a client, Grant’s a client. I got a lot of clients and they’re all top level. You know, welding’s awesome, dude.
Like you see him on stage, dude, he’ll make you cry. Literally. His story’s amazing. But usually when you kind of condense down what they’re saying, they’re all saying the same thing. And the reason why is because lessons, success leaves clues. Like I’ll say the same thing. He’ll say it more eloquently than I will, but I’ll say the same thing, dude.
You got to get clarity, but, but where’s the rest. Give me a framework that I can follow. Give me the tactical steps that I can do. Someone comes to me and says, they want confidence. I say, forgive yourself, commit, rack up the wins without the idiots, get clarity and, you know, visualize and seek new information.
Do that for 120 days. You’re going to think I changed your life. I didn’t guess who did you did? Cause all I can do is give you the information to do it. You’re the one that has to do it. So when people hit me up all the time, thanking me about changing their life. They think I’m being humbled. When I say I didn’t, you did.
It’s the truth, man. The only person that can help you, David is you.
That was a clinic that wraps up this episode jokes. No, that was fantastic. That was a good breakdown, you know, in his defense. So he did talk about one or two leveraged activities every day as well. You know, so yeah, those are, those are called habits habits. Yes. But he did sound activity. I don’t even know what that means.
Leveraged activity. It means you can do it over and over again. And you know what that is. That’s a habit. Why don’t you just say, okay. Habit. Yeah. Form the right habits and you’ll get the right results. You sounded like Dr. Maxwell malts. Well, I, I have read Psycho-Cybernetics actually you pointed out something and then we’ll move on from Weldon.
Actually, we had another couple of clips and by the way, I highly recommend you guys go read Weldon’s books. You guys, if you guys haven’t saw that episode, I’d go listen to all of it. Cause he’s just taking a clip. So it’s easy for me to pick it apart, but by the way, in defense, you don’t need to defend welded, dude, that that’s the idea.
Yes. I need to defend him. No, no, he’s no, I’m, I’m it’s jokes spread it’s jokes, but you know what, though, you were actually touching on something that I thought was really profound. We had a session this morning, with Ricky Blair, from platform seven. And to your point about racking up the wins or losses, his point that he made this morning on that session.
I don’t know if you remember Nathan, but he was talking about, focusing on the process, right? And the daily habits without thinking about the results necessarily. Right. And that’s what a lot of athletes do. Colby Bryant. He played a clip from Colby Bryant. They asked him this question, Brad, check this out.
They said, is that the drive to win or the fear of losing that gets you to put in the hours, you know, the practice. And is, is that what drives you to be the best? He said, neither. He said, neither. He says, I’m there to learn every game. And every practice it’s about learning. It’s about the process of perfecting the game.
So he goes, it’s not about winning or losing. He goes, in fact, there’s no such thing as losing your learning. Who said this Kobe Bryant man. Can’t fault that I thought that was fantastic. So we’ll just leave it there guys. We’ll leave it. There. Here’s a good piece of advice for anybody listening. Okay. Look at what people like have accomplished.
So like sometimes all because me and grant go way back. Sometimes I’ll. On grant, for example, but when it boils down to like being dead serious, if someone said, Brad, what do you think? Well, listen, I would say, look at their results grant and the real estate dude, you should be listening to what Grant’s doing.
You should be emulating what grants do. And when it comes to marketing and branding, dude, you should be emulating what Grant’s doing. That’s what I’m doing. I mean, I didn’t get it directly from grant. I got it from grant Gary V and the rest of the world, like Ty Lopez. Like, dude, if you want to build a massive personal brand, guess what you need to be in everybody’s face.
Well, first of all, you need content to do that. So, so film a lot of content everyday, all day, then you got to figure out what are the outlets? I call this the content flow. Then you got to figure out where it goes out. Well, you should be on every channel that you should be putting it on. Every channel.
Most people are picking one or two at the most. They’re not making much content at all. If any, so you make a lot of content. You pick out the outlets for it. You add the creative and the consistency that’s who’s editing and the titles and the words that you’re choosing. And then you throw it out there in massive amount of quantity.
Don’t listen to the hate and you’ll blow up. Just like granted, just like Ty did just like Gary V did everybody will know someone’s as well and all, they have to have a personality. Not necessarily. I promise you dude, even the blandest, most boring turd on earth does that he will, he or she will get their little tribe of boring ass people that love boring ass people.
And they will be, he will be the most famous, boring ass person you’ve ever met. So when people hear that, they’re like, well, that makes it too easy, dude. It is that easy. The GPG podcast going up through the ranks, dude, you had to start it in order for that to happen. And then your little clips that you grabbed from it, like the ones we’re watching, those are clips that can be put on YouTube, you know, searchable clips, next thing you know, a year from now, someone clips that they see that clip, they go, oh, this Brad Lea, guy’s unbelievable.
Oh, who’s this grant Cardone guy. Let me look him up some more. Next thing you know, they’re investing in Cardone. All from what the content that David Morel put out for Pete’s sake. So when we think that, why aren’t we all making more content? Why don’t we all have a content flow? Yeah. And I think you’re a good example of that bread.
I mean, you put out a lot of content, people pay attention to you, they follow you. Okay not as big as these other gurus in the world. Well, listen, man, you just wrapped up. So guess what? Check back in three years. Yeah, exactly. I agree with I’m messing with grant people go, you know, he’s got a jet. You don’t, I’m like, dude, he’s 62.
Okay. You can come see me when I’m 62. I’ll probably have his jet anyways. I think that, that was a really good discussion though. I think that was a fantastic discussion. Okay. Episode 32 was, was an interesting one. Now I shout out to you because you’re the one who actually introduced us. You know, I’ve had a, friendship with Janine, since then, episode 32 Janine driver, you see more than you think.
I think it was called you saved more than you think. Of course she is the founder and CEO of the body language Institute. You know, she’s been employed by the CIA, the FBI, the department of justice. She is a body language expert. This is Janine talking about the felons claw. Okay. Let’s play the clip. This is really interesting.
Actually, the felon. I’m going to show you my name’s Janine, how I, how I normally write my name is here to the left of your screen. Almost like a cursive for J even if I’m printing right in high school. I remember writing my J’s like this. It’s called the felons Quanta felons. Claude just means, instead of having a normal downward stroke, that’s coming up, you go if for J you would do your J and then you come straight down and then you come up like a rainbow.
So you go J you do the top of the J down straight, and then do like a little rainbow or a backwards N and that would be my J. So that is called a felons cloth. So why is it called the felons claw? Because almost every single person in jail, when they write a letter, their letters have a full of felons clause.
Doesn’t mean everyone who writes felon clause are in jail. No, what it means is remorse. It’s guilt. It’s I feel guilty about something. And when the felons called you write with the felons. I don’t think so. I had to, you know, write a few words out and actually take a look to see if I did write with a felons claw, but it signifies remorse.
Well, listen, I’m going to be paying attention now when I’m signing contracts with someone, right. Almost every criminal in jail as a felons claw, you should, you should, you should call them agreements. Oh, okay. Agreements. Yeah. Thank you. Agreements are mutual. Listen. Okay. We’re going to play one more clip from a Janine.
This is a good one. Cause she references Mr. Brad Lea. This is about smaller words using smaller words. Listen to what she says. She, definitely, gives you flowers here, Brad. He searched shows the smaller, the words you use, the more influential and the more people will remember. Our boy Brad Lea talked about how to be more successful is.
You know, work harder, do better. I mean, that’s it, that’s what he does. That’s what his big talk was at grant. Cardone’s, you know, 10 X event. And he was the talk of the town because the smaller, the word, as a matter of fact, if you want to influence people, take your big fancy word. You’re using go to a thesaurus and find the same word or similar word and take the smallest amount of number of, of letters to actually influence people.
So there you go. Give you shout out. Did you know you were the talk of the town after the 10 X conference? Every one of them. All right. All right. All right. All right. But you know, you know why, you know why David Morel you’re going to tell us no, because when I go out on the stage, I’m not trying to sell you anything.
I’m not trying to fricking be somebody I’m not. I’m trying to share with you what I believe to be real. And people are craving authenticity. So when I walk out there and tell you to, you know, you’re trying to be successful and you haven’t even mastered brushing your teeth, everybody’s like, holy shit, everybody else is out there trying to say, you know, you know, and I’m out there trying to say, look, dude, don’t worry about millions, worry about brushing your teeth.
Half of you that come up to me and want an opportunity is coming out. You’re fricking wind pipes. Like holy moly, dude, brush the teeth, you know, make your bed. Someone says like the Admiral that does make your bed, same thing, man. Make your bed. You can look here. You said, you said before we started airing and maybe we were airing this whole time.
I don’t know. But you said I stopped. I looked better. Well, let me tell you why dude. Cause I used to connect being in shape to getting girls and I’m married and I don’t cheat. Why? Because if I cheat, I believe it’s cheating myself. So I will not cheat. I’d divorced first. So at the end of the day, I would connect physical perfection.
To getting girls like, like, what am I need a six pack for a dude I’m married. So I just couldn’t connect the two. Well, I understand now after a little while, Success takes discipline period. You have to have discipline. You mentioned 75 heart. That’s what it teaches you that you’re capable of is discipline.
So one day I just sat there and I said, listen, dude, I can’t believe that I can’t get up in the morning and lift heavy thing. Cause that’s all it really requires. So instead of trying to figure out how to do this anymore, I’m just going to connect to something else. And I thought to myself, dude, what’s my real goal.
My real goal is to hit a billion dollars. I want to be a billionaire. There’s only 2,600 of them in the world. It’s the new millionaire. In my opinion know, when I grew up, I was always oppressed with the millionaires, but now a millionaire is just a normal person. I want to be a billionaire because that’s the new millionaire.
So I’m not stopping until I get there. And then I thought to myself, Connect working out to making money. And I told myself from that day forward, you can ask anybody in my office. I just stopped next day, bang, bang, bang that haven’t even stopped. Haven’t even thought about stopping. It’s a lifestyle now.
It’s not a, it’s not a program it’s forever. It’s not 75 days. It’s F it’s forever. And all I did was I said, dude, if I, if I can’t get up and work out, I can’t make a billion dollars. And I made myself believe that cause I do believe that. And that was it. So if somebody is out there trying to find power and strength and fuel and motivation and inspiration to accomplish something like quit smoking, you know, take that leap, you know, whatever you’re trying to accomplish, just attach it to something bigger.
And nine times out of 10, that will do the trick. That’s great advice. And that’s why you should use smaller words. So I think that’s good. Smaller words, I don’t know about all that, you know, well, simplifying, you know, she talked about keeping it simple. I mean, she’s so I’d never questioned her dude, but I can tell you this.
Sometimes I feel like when I explain something and say, ain’t, you know, that, you know, I grew, I dropped that at a school in the 11th grade, so maybe I got like a, still an insecurity that I’m not speaking at a collegiate level. I feel that you guys are instrumental and perpetuating the high quality image that I carry.
Therefore, I think you should employ the thought of making me a permanent feature of the GPG podcast. Would that be a consideration? You know, that’s not real to me now. Do I know the words? Yeah. But why would I use stupid words like that? Yeah. Well, you touched on a couple of one is the authenticity, right?
If you talked like that, I would immediately pick up that you’re being fake. Number two is sometimes we think we’re being smart by using these big elaborate words. We’re crafting these big, long emails. When in actuality you’re more effective by being simple in your speech and in your communication. I think it’s more effective these days by keeping it simple kiss.
Right? Keep it simple, stupid kiss. Yeah. So I think that’s a good point. Okay. Moving along, speaking of 75 hard episode, 33 was with mutual friend, Andy Frisella and this episode. And of course, the reason why, you know, I’ve talked to Andy quite a bit is because I actually did the 7,500, which we’ll talk about in a minute here.
But in this clip, Andy talks about the most profound piece of business advice he’s ever received. What is it? Right? Customer satisfaction is doing the bare minimum that you can do to not have that customer be mad. Customer loyalty is exceeding it so much that they’ll never shop anywhere else. And so a lot of people have the goal of customer satisfaction when in truth, the customer loyalty should be the goal.
And so that’s, that to me has been the most profound business concept that I’ve ever learned. And I can’t remember exactly where I learned it, but that’s, that’s it. He learned it from me. Hey, Hey, I saw all right, dude. I just had a feeling you were about to say that I’m joking, dude. Listen, when it comes to Andy Frisella I listened to every word the man says, because dude, he’s number one, real AAF.
That’s his podcast now. He’s real. He’s successful. He’s demonstrated what he’s talking about. His car collection is fricking cool. Like if I tried to build a car collection, I wouldn’t know all the cool cars to buy. Like I’d have to look around and ask somebody else. What’s cool. Which isn’t cool at all right.
That dude, when you look up cool in the dictionary, there’s a picture of Andy Frisella. Andy Frisella is cool. And let me tell you something that, what he just said is. Like, wow. Like that was good. Like, dude, I need to go join the army tastes into kid, I think just so I can listen to him and ed. Well, listen, I, you know, though, it was such a profound clip.
He’s talking about the difference between customer satisfaction, customer loyalty, and it’s such a great way to think about the service you provide. Right? Right. Is it just good enough or is it world-class to the point where you create this insane loyalty? I thought it was such a good clip to Paul. Shout out, shout out to me for pulling that clip.
Brad. Good clip to pull dude. Yeah. That’s a bit for those of you that aren’t following Mr. Andy Frisella I would go follow him. He does drop a few F-bombs he does keep it real. Language-wise but dude, he’s built a huge company. I’ll bet. I’ll bet you anything that companies will be at a billion or more soon.
If not already, he’s got racing teams. He’s got, you know, he helps people. He’s got charities, you know, he’s got, dude that dude’s the real. Ah, let’s play one more clip from Andy. It’s why he actually created 75 hard. And so how I came up with everything was basically me sitting down, laying out all the things that I think create the, that create the idea of mental toughness.
Okay. And then putting them into a program that forced the process onto the human brain. Now, a lot of people will say, well, 75 days is a long time. You fucking right. It’s a long time. That’s the point? And they’ll say, well, two workouts a day. It’s really hard. Supposed to be hard, right? Where we as men and women who want to improve half to understand that improving our brain is no different than improving our body.
And we have all these different programs about lifting weights, making money. Relationship advice all, but if we could figure out how to get in control of this, none of these other things would even be necessary. So listen, I did, I, I did 75. It is 90% mental. It is. I mean the physical part. Yeah. But it’s the mental, you know, get off the couch, read the book, do all that stuff, drink the water.
It was a game changer, you know, to do it, to say I did it push through it is mental. I agree with everything you said there. Yeah. Like, you know, I just don’t think I need 75 hard. Okay. Moving on to episode 34, this one’s with a marketing and ad guru, Billy Jean and bill Billy Jean. Now I had pulled actually three clips from this episode.
We don’t have time to play him, but he dropped a lot of knowledge on this episode. Like it was a really good one. Brad, if you haven’t listened to it, I think you should go back and listen to it. So it’s a really good episode. Anyways, specifically here talking about USP’s unique selling propositions, you and I were talking about it earlier.
Listen to what Billy Jean says about USP specifically as they relate to. I really challenge you to think of it. Like you guys want yourselves to go through, think of an offer. That’s different. I’ve done lead generation for some of the largest franchises in the world. And I’ll tell you whenever we really get a campaign that’s working.
It’s because the offer is different. You know, take a company in a franchise like McDonald’s right. And subway to the biggest franchises in the world. I think subway is first. But they’ve been selling the same thing for a hundred years. However long they’ve been around 50 or whatever it is, which is a burger and fries, subway.
It’s a sandwich. So how do they keep you excited? They come up with new offers, come in now and get the mic rib coming now and get the McDouble, the McFlurry coming now and get two chicken nuggets for dah dah, dah 39 cent cheeseburger day monopoly. Here’s a monopoly piece on our game now, but at the end of the day, what were they selling?
Bergen? I didn’t change. It didn’t change. It’s the same thing. It’s burger and fries made the same way, but the offer and how you put it out to people needs to be different. And so I would challenge everybody right now to say your offer is a, do you want to buy this house? Okay, well, how good is that offer going to do right now?
List with me? Because I care. Okay. Well find a real estate agent that says they won’t care. Like, so that word unique selling, like, is it unique though? Is it unique? Like really push? Is it unique? And if you’re like having to rationalize and justify, like, if it sounds like this, well, yeah, Steven, it actually is unique because if you really think about it, you lost, you lost, like if you’re rationalizing and justifying your uniqueness, knock it off.
You miss just do something else again. As I stated in the beginning, only thing that stops the needle from moving is creativity well said by Billie Jean, every industry is being disrupted by unique selling propositions. So you need to think about this stuff. It’s very, very important. And to his point, The only thing that stops the needle from moving is creativity.
And I agree with that. I think that’s a really good point. That was a good episode. I really enjoyed that episode. Okay. We have a few more to get through Brad, where are we going next? We’re going to episodes 35 and 36. We actually did a two-parter with this next guest, the former boss of the Colombo crime family.
Mr. Michael francise, who is an actual character in Goodfellow. And here’s what he’s talking about in this clip is the accuracy of the movie. Good fellows. Let’s see what he had to say. So speaking of Henry Hill, you knew Henry Hill personally, right? How accurate was the portrayal of Henry Hill in that movie?
You know, look, I always say this and I don’t mean to be offensive at all to Henry because I had, I kinda liked him, you know, he was kind of a poor soul, always, you know, he had some habits that were, you know, overwhelming to him at times, but I always say Henry never looked so good as he did in the movie Goodfellas that’s for sure.
I mean, railroaded did a brilliant job and you know, it was a look. Like I said, he looked really good in that movie. Yeah. And the other guy you get asked about him all the time is Tommy D Simone, right? The character played by Joe Peshy. I know again, I know you get asked about them a lot, but what do you remember about him?
Was he as crazy as they made them look in that movie? You know, he was, I didn’t know him well, honestly, but he certainly had a reputation in Henry. Talked to me about him a few times. But, you know, I say this all the time, guys, like Kim and Peshy, obviously brilliantly played that character. He plays everything brilliantly, no matter what role he’s in, but especially the roles, but, guys like that don’t last in that life, you know, they’re just kind of loose cannons.
And after a while, you know, the hierarchy, they get fed up with them and nasty end to that, you know, and it’s, it’s sad, but it’s true. And it’s, you know, there’s a lot of Tommy D Simone types that similar met with similar fates in the end. So the bar, beat down with, who is it? What was the name of the guy?
Bats? Did that happen? It did happen. Yeah. That’s a, it didn’t happen the way it happened in the movie. Like, it didn’t happen immediately. Like it happened in the movie, but obviously they take some dramatic Liberty with the timeline, but yeah, that, that definitely happened. And, you know, he paid the price.
The Simone did later on don’t mess with a made guy to catch up with you. Yeah. Do you see Goodfellas bread? Yes. It was a scary movie because it was real Brad. It was real. And we heard, we heard, well, it was scary, Brad, because we heard from Michael’s mouth, the accuracy of the. They actually had his character in that movie, but Tommy D Simone, Henry Hill, you know, his dealings with them.
And he also talked about not messing with a made man. And that’s this next clip. Here’s what he went through. When he became a made man in the mafia, let’s listen to what he had. Yeah, it was, it’s obviously a very secure meeting. You know, I had been a recruit meeting, making my way, trying to get, you know, let people understand that I’m, worthy to be a member.
And, you know, you don’t know when it’s going to happen because it is a secret ceremony. They don’t tell you. And then one day I’m told, Hey, you know, meet me down at Carol street. That was the headquarters of the Colombo family at that time a person had taken over. And so I went there on October 31st, like any other day, but I had kind of got the sense that something else was going on.
And basically that night, I was brought to a catering hall that was owned by Joe Colombo’s. Shawn Anthony Colombo called the Casa. Bella was in Brooklyn secure place. And with five other guys that night at about midnight, we all walked into a room individually. And took an oath. And the way that happens is, you walk into a room it’s dimly lit late at night.
They want you to understand the seriousness of what you’re getting involved in. A boss is seated like the head of a horseshoe configuration on the bulls constantly, every days left and right, and all the captains are allowed to, come in on that ceremony. And I walked down to the house in front of the boss, held out my hand.
He took a knife, cut my fingers. Some blood dropped on the floor. This is a blood oath, cupped. My hands took a picture of a Saint Catherine Golden club, put it in my hands and lifted a flame. It didn’t hurt. It burned quickly. It was merely symbolic. And he said tonight, Michael Francis, you are born again into a new life.
And so it goes on Austrian violate what you know about this life, betray your brothers and you will die and burn in hell, like to change is burning in your hands. Do you accept? Yes, I do. And that’s it. And then you’re made, you’re a made man, so. Becoming a made man has always portrayed in the movies in different ways.
Right. But I’m hearing from someone who is actually a made man, sounds like a very dramatic ceremony on Halloween burning a Saint in your hand, drawing blood, very drunk. Moving on episode 37 was somebody who you had as a recent guest. Mr. Chris Voss, Chris FOSS. We just had Chris FOSS on episode 37 in this clip.
He’s talking about, being in negotiations up to seven times a day. Not sure if he discussed this on your show. I’m sure he did, but here’s what he had to say. Here’s the. If the awards I want or I need, or in your mind, if you’re communicating with any sort of objective in mind, communicating to influence an outcome, you’re in a negotiation and you may be communicating with a person whose behavior you want to influence, or you want them to influence somebody’s course.
Course I throw it out all the time. Is, are you in a negotiation when you’re in a Starbucks? Are you in a negotiation when you order coffee at the end of an evening meal, Starbucks, I pose this. I know that there are Starbucks employees. It give decaf to people. They don’t like you think you’re developing a tolerance for caffeine.
When in fact the way you handled that transaction influenced the outcome in a negative way. You never know. Interesting, you know, talking about, negotiating all the time and not even knowing it. Right. And he talks about Starbucks there. Do you think we’re in an, in negotiations up to seven times a day?
Yes. Okay. Moving on to the next clip, you’re smarter. When you’re happier, can we play that clip? When we talk about positivity though, you say that people are 31% smarter with the positive frame of mind. How does that relate to the negotiation process? Yes. So no chemically, how do you get them to a positive frame of mind?
You know, this there’s some real quick hacks call it the negatives we referred to the negatives as the elephant in the room, you never got rid of the elephant in the room, but denying it was there and you never actually got rid of it by ignoring. It just didn’t get worse, but it didn’t go away. And actually it’s kind of, you know, negatives in the room were kind of like tumors.
They get worse if left alone. So first of all, called the negatives app. Secondly, there’s a hard wire override, you know, there’s, if I smile at you and you smile back in smile back at me, because you’re a nice guy, you. Or if you heard a smile on my voice and it brought a smile to your face, it’s actually a no chemical reaction.
I hit your mirror neurons. If you could see me, if you could hear me, I can hate your mirror neurons. It starts a chemical reaction in your brain. You cannot stop the chemical reaction from getting started. You can fight it. But if I keep it up, you know, like I, it was a guy in a storage unit that I used to rent.
And when I was living in DC, dude was naked. And I, you know, one of those guys that he had the attitude to people were jerks and I’m going to be a jerk to you first, what you bring it out in yet that approved my hypothesis. You know, I’d go and talk to that guy and I’d have a big smile on my face and I’d say, Hey, you know, how’s it going today?
It’d be like, fine. And I’d be like, you know, I just, you know, and I, by the time I’d get, hit him with a third smile, he was always smiling too. And I’m like, all right, you know, I’m going to keep hitting this guy with smiles, tell it’s contagious. And it is, and that’s why because of mirror neurons, and then I’m going to go along my way.
And then it got to the point where he, since he expected to smile, as soon as I walked in the door, he’d see me come and he’d break into a smile. Okay. So would you agree that being positive is as important as Chris FOSS is laying out? Yes. If. Yeah, because as you said there, you’re 31% smarter when you’re happier.
I don’t know how they track 31%. I know martyr. Yeah. It seems like a statistics are made up on the spot. At least 72% are, well, you know, it could be 78% can just make it a fun spot. Just like 10 out of seven. People don’t understand fractions, but you know what though? I thought that was an interesting number though.
31% smarter. I don’t know how they attract that statistic. I think you’re going to be happier if you’re smarter, not, not smarter. If you’re having. I think you’re happier if you’re smarter. That’s a good point. He also mentioned the, the hard wire overdrive. I think he called it just smiling at someone, you know, hitting their mirror neurons.
It sounds simple but effective. Yeah. Just like a yawn. Yeah. Did you yawn in front of somebody is a CIA secret service way of finding out if somebody’s looking at you. So if you’re like at a party and you want to know if a girl’s looking at you, or if someone’s looking at you when you’re not looking at them yawn and then look at them.
If they yawn, they were looking at you. Ooh, it’s a Brad Lea hack right there. Everyone. It’s a Brad Lea hack. Interesting. Okay. The last episode we’re going to cover, this is the last episode. This is what their friend Ryan interviewed. Justin Bieber. No. Did you hear what’s going on with. What’s going on. I don’t know.
That’s just what everybody’s talking about. Like, supposedly dude, he gets his peaches from Georgia. Did you know that? And he smokes weed apparently gets that out of California and then. He’s got some bad-ass that he takes up north. Some somehow I was actually expecting the, some like piece of info that we just hadn’t heard in the last few minutes.
But, that’s everybody’s talking about this dude. Literally he gets his peaches up in Georgia. Yeah, that’s right.
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Two time guest alumni, two time guest alumni, Mr. Ryan, sir. And, this episode, we’re not going to play the original, you know, the first time he was on, but this episode was more recent. He had just released a book, big money, energy. And in this clip, he’s talking about Tom Brady winning the super bowl.
How did Tom Brady win the super bowl? Tom Brady does, right? Like that’s. And we watched it in the super bowl, right? That guy beliefs, without a single bit of hesitation, since the day he started playing football, that he is the absolute best and everyone should be worried. He just believes it super nice about it, but he believes it to the point where other players playing against some get on the field and their confidence is rattled because they’re like, holy shit.
Maybe he is. Maybe I’m not. I mean like the Kansas city chiefs played the worst game of their entire season because they were going up against a guy with the, in their mind. They weren’t thinking about playing good in their mind. I’m telling you every single one of the. Do Tom Brady took the Buccaneers to the super bowl instead of focusing on themselves and how great they were.
They came into that game on defense, right? Nervous about the other guy. And it works. Listen, that was a crazy win by Mr. Tom Brady. And I agree with, sir Han said there, right? He got in the head of the Kansas city chiefs. Do you agree Brad Lea? Well, I mean, the, you know, he got in the heads, you know, but what does that even mean?
He got in their heads because he was just him. He was in his head. Yes. He won because he saw it. He believed yes, but he didn’t put nobody’s head. Okay. They put it there themselves and that’s the fricking lesson and that’s another soundbite. Thank you. Fantastic. Okay. Here’s the final clip from sir. And talking about success and actually we’re going to, I’m going to ask you about what you say about success being like a combination lock.
I’ve heard you say this before, but oh yes. Okay. Yes, but here’s what Ryan ser has had to say about success. You want to set realistic goals and you then want to break it down to what you have to do every single day to get there. Right? It’s not enough just to say, I want to sell X every year, or I want my company to get to Y do the reverse math and figure out what that means for you every month, every week and every day, so that you actually have an action plan, because I don’t do anything in a week.
Right. I do everything in a minute. You know, things take minutes. So I’m so focused on my thousand minute role. But you know, That to hit my goals this year and to, to do them right. I want to do 60 million a month. I want to bring on a new agent who has at least five years experience once a week, amongst other things.
And they are written on a whiteboard and they are in my peripherals. They’re like, literally right there, you can actually kind of, can you see it? It’s like right there where you can’t see it, but it’s like right there. And as they change, I can adapt them and I can move them, but I’m moving towards a finish line.
Right. And that’s what success is. It’s doing what you say you’re going to do. So it’s an opinion. Yeah. And I do like what he said about setting realistic goals and then reverse engineering. It, I do believe in that, but I also like what you say about success being like a combination lock. Here’s what I be when I do the combination thing.
Everybody thinks that there’s some sort of key. Like a single thing that can change everything. And if there is a key, it is in your mindset a hundred percent, but there is no key. There is a combination and it’s a combination of things and everyone has their own combination. Why? Well, because I know a buddy of mine that thinks going out and getting lucky on the weekends is awesome.
And like every freaking weekend, dude, he goes out and finds a girl, brings her home and then for can says, yeah, I freaking come crushing it. Okay. Now personally, I don’t think that’s fricking success. I think that’s dangerous. I think it’s stupid. And I don’t think that’s successful at all. In fact, I think.
An insecure. I think you’re a loser now. That’s my thought, dude, if you think that’s successful, good for you, but that’s my point. Everybody has their own idea of what success is and you have to go worry about how to get what you think is successful. And it’s your combination. It’s not David Morales conversation.
It isn’t Ryan ser Han’s conversation. It isn’t Nathan sings combination. It’s your combination. See people just need to quit, you know, looking outward for change. Okay. You look outward for information. You look inward for change. That’s Brad’s explanation of success. I love that breakdown though. That’s always stuck with me to be honest with you.
When I heard you describe it the first time it’s always stuck with me. I thought that was really a profound.