Reinvention, Resilience & the Making of ‘kingmaker’

On this episode, we welcome back a returning guest who epitomizes resilience, reinvention, and longevity. Alvin Joyner, better known as Xzibit, is a hip-hop icon, actor, producer, entrepreneur, and creator who continues to push boundaries in music and business.  

In this inspiring conversation, we catch up on everything Xzibit has been working on, from his highly anticipated album ‘Kingmaker’ to his views on the evolution of hip-hop and his exciting new partnership with Conor McGregor’s Greenback Records. Xzibit also reflects on the lessons of the past two years and shares motivational insights for anyone striving to achieve greatness.  

Topics Covered:  

  • Inspiration Lives in the Creative Process

Xzibit discusses how creativity continues to fuel his passion and drive, even after decades in the industry.  

  • The Making of ‘Kingmaker’ 

Insights into Xzibit’s upcoming album and why it’s his most personal and powerful project to date.  

  • “Play This At My Funeral” 

A deep dive into the lead single, its meaning, and the mindset behind its creation.  

  • ‘Forrest Gump’ & ‘Play This At My Funeral’ 

How a classic movie inspired a pivotal moment in Xzibit’s music video.  

  • Working With Ice Cube & ‘Man Down’ 

Xzibit recalls his first collaboration with Ice Cube and the story behind their track “Break the Mirror.”  

  • Team Kendrick or Team Drake? 

Xzibit weighs in on one of hip-hop’s most talked-about rivalries.  

  • “Do You Really Drive Like That?” 

A hilarious behind-the-scenes story from Xzibit’s early days in Hollywood.  

  • Conor McGregor & Greenback Records 

The story behind Xzibit’s partnership with Conor McGregor’s record label and the vision for *Kingmaker*.  

  • The Current State of Hip-Hop 

Xzibit shares his thoughts on diversity, creativity, and where the genre is headed.  

  • “Every Choice Comes With An Invoice” 

A motivational take on accountability, decision-making, and the cost of success.  

  • “Get Off Your Ass!” 

Xzibit’s no-nonsense advice for staying focused and driven.  

  • Legacy 

Xzibit reflects on his impact, what he hopes to leave behind, and why ‘Kingmaker’ is a key part of his story. 

Contact David Morrell:

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Twitter: twitter.com/fearofdavid

YouTube: youtube.com/@Morrellionaire

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I’m joined by a returning guest who truly embodies resilience, reinvention, staying power and longevity. Alvin Joyner, better known as Xzibit, is a hip hop legend. He’s an actor, producer, business builder. Two years ago, I had the privilege of an in depth and inspiring conversation with him. And today we’re back to catch up on everything he’s been up to, including his upcoming alb Kingmaker, his views on the evolution of hip hop and how he continues to push boundaries in music and business.

Once again, we’re sitting down with the one and only X to the Z exhibit. Welcome back to the show. Thank you, man. Beautiful intro as always. Well, thanks for being here. As I was mentioning, I was really looking forward to this and it’s good to see you again and where to start. you know, as we were talking off camera, they’re like, you’ve been incredibly busy over the last couple of years, right?

Yeah, yeah, absolutely. You know, I felt the energy, you know, going into the last few years. I had to vibrate higher, you know? So that’s when I, you know, started getting back into what I was most attracted to with the music. And it was really dope, man, to be able to get that process out. And I think we came with a body of work that is, worthy of the time.

Yeah, no, I would agree with that and we’ll get into the, the album specifically, but I wanted to start off by, by mentioning that, you know, the last time you were on the show, you shared some deeply personal insights about, reinvention, perseverance, and it was actually considered one of our more surprisingly motivational interviews for those reasons.

And since then we, we know the world’s changed, a lot, it’s changed rapidly, but so has the music industry. So. The question is, what’s kept you motivated, inspired over the past couple of years? Because as we mentioned, you’ve been very busy. I think what’s been inspiring is being able to push myself to, you know, actually find something I really love.

You know what I’m saying? Like when you, when, when that happens, it doesn’t feel like work. You know what I’m saying? Like I really am passionate about what we’re creating. So I’ve been inspired by just like that feeling, having that feeling, not getting in here and putting all the pieces together. You’re absolutely correct.

And when you say that my process has been. Well, how do I make this music an event? How, how, how do I make noise in a room full of noise? That’s, that’s the question. So I was like, I can’t compromise the artistry or, you know, the genuine place where my art comes from. in order to fit in, I’ve never been that guy, you know what I’m saying?

So, so what I did was, you know, we got a great group of people around me. Shout out to Bobby D, shout out to Julian. shout out to Tato. these guys put together something where we made a partnership with Conor McGregor. And then from there, you know, you know, they created greenback records. now I’m the first artist signed to that conglomerate from here, and we’re going to put this album out.

And this was the event that had to be built. And it took a long time to get to it because, you know, in a room full of a thousand options, you know, you have to check out the options, you know, and that’s what we did. So, the inspiration has come from the creative process, which I really enjoy. And, I feel like that has made me really energetic about my other ventures and my other things that I’m doing.

But I really have to be honed in on something. I know this about myself. I really have to be honed in on something that I’m enjoying doing. Because then everything else is, you know, is centered, you know, but right now my center was the music and it really came out dope. Yeah, it really did. And we’ll get into the singles in a moment here, but you know, you’ve described Kingmaker as a reflection of your life’s ups and downs, right?

how does this album differ from your past work? Like, what does it mean to you personally, this album? Man, this album is about a transfer of information. This is about the things that have made me successful. The things that have made me self disciplined, being able to process things, you know what I’m saying, in a certain way, ups, downs, good, bad, all of it.

So, you know, what you do with it is, is up to you. But that’s how it differs. You know, I always tell people when we talk about the record, like I found my voice, my voice, not the sound of it or the inflection of it, but being able to say what I’m supposed to be saying at the right time and being able to, you know, speak from a place of authority and growth.

And I think that’s, you know, for me, my hip hop supposed to sound like that right now. Dude, a hundred percent. It’s such a good track. you know, the first track actually play this at my funeral, which is the lead single. and as I was saying, I’ve had this track on repeat. The video itself is really powerful.

you’ve called it, and I heard you say it, your state of the union. So what’s the theme and the message you were going for with this track? Cause it’s, it’s a real, introspective like piece, right? Like I was watching it going, damn, like guys our age. It’s a pretty powerful track, you know, I think we’re roughly the same age, but, you know, the video and the song itself, like, what were you going for there?

Cause it, it really hits, you know. Yeah, I think I was going for the truth, you know, man, hindsight is 2020, but you know, you have to be able to speak. In my opinion, you got to speak to your vulnerabilities, you know what I’m saying? And in the things that, you know, aren’t always the best, you know what I’m saying?

And in some of these things, it jumps around in subject, but it all. pertains to the same thing. That’s how the writing was because it goes into personal things. It goes into global things. It goes into, you know, society issues and it goes, it, it interweaves all these things. But you know, the idea is that all of this is relatable.

It’s tough on everyone, not just, not just you, you know what I’m saying? And so I think the video symbolizes getting through all of that and realizing the better days are ahead of us. Right. And so that’s the whole, you know, concept of where I was at mentally for that song. Is it, is it about me actually dying?

No, it is not. But it’s that final feeling that like, if this is what I want to be said about me. When I’m not here, you know what I’m saying? Like this, I will always stand on these principles. I will always stand on these things that I feel are not, are unjust. You know, I will always stand on that square.

And so that’s where that song came from. It almost sounds like your opus in a way. Right, right. That’s what it’s supposed to sound like. That’s what a music is like that. You know, the music is dramatic, a lot of voices, a lot of strings, you know, very dramatic. It’s, it’s, it’s definitely a good intro for the Kingmaker album.

Yeah. It’s very dramatic. And in the process of making the video, because the video is quite powerful too, like it’s a really power. And I think you were, you racked up a million views in the first, you a couple days, I believe. Yeah. It was wild. What was the creative process of making the video? Like who came up with the concept and everything?

Well, I did. There’s this scene at Forrest Gump, right? Follow me here. So there’s a scene at Forrest Gump and it’s when Lieutenant Dan was, was, you know, they weren’t catching any shrimp. on the boat. And, you know, it was a big storm coming and Lieutenant Dan got the bottle and started drinking and he’s trying to have it out with God.

And so, you know, that, that scene always, and then at the end of the storm, he was like, he was swimming. You remember he was backstroking in the water, right? He had a real breakthrough. And so that scene always stuck with me for some reason. And so when this song came out, when this song was created, I was just listening to it, listening to it.

And in that, it was, I was able to match that feeling to this song. You know what I’m saying? So I wanted to kind of recreate that moment in my own way. And, yeah, that’s where it came from. And it’s also a good nod to the, what you see is what you get video where I was kind of started out walking. It was, it was good.

It was, it was around an anniversary at that time as well, too. So it was, it was fire. Yeah. Another classic. I wouldn’t have thought that like the big inspiration would come from Forrest Gump, but that was a powerful scene in that movie. and also too, you know, you talked about working with, you know, both legacy artists and up and coming talent on this alb like how did you approach choosing collaborators for Kingmaker?

Cause I think the second single has a new artist on it, correct? Yeah. Yeah. I think it just like who, who, who came and did the work. You know, I really didn’t try to pick and choose, you know, who’s popular, who’s this, who was there and made the work happen, you know? So I got some real, you know, bucket list moments on this album.

You know what I’m saying? Like, I don’t want to give it away. I don’t want to give it away because the album’s not out, but I got some real heavyweight, like to me, these are great moments in my career for sure. It’s funny you said that you got some, some heavyweights, ice cube just dropped his new album this morning, I think.

And you’re featured on that album. Yes, I am. Break the Mirror. So, you know, or you’re featured on Man Down, right? Which is, the new album. Tell us about that. How did that come to be? Oh, man, it’s an honor. It’s an honor. Come on, man. It’s an honor to be able to, You know, say I’ve, I’ve worked with Ice Cube.

You know what I’m saying? This is our first time working together. No. Yes. On on music. Yes. Well, up in smoke. I guess not. Hey, no. We have to be on the same record, like we can’t be in the same room. Gotcha. It doesn’t work that way. Right. This is our first time actually featuring on a record. And how, what was the process like for that?

I think that’s, I just hadn’t realized what I said. Absolutely awesome. You know what I’m saying? Like I grew up like listening to N. W. A. Ice Cube records into now, you know, not only be featured on a record, but be able to, I’ve toured with them. I’ve worked with them. I’ve done movies with them. This is absolutely amazing.

So, that’s always going to be the hip hop kid. And you know what I’m saying? Like realizing what I’ve witnessed and then realizing what I’ve become part of. It’s the best. It’s like graduating from Harvard, you know what I’m saying? It’s like, yeah, yeah. What are your thoughts on it? I, I, I, you know, the little that I’ve heard of it in the last few hours, it’s got a real throwback West coast sound to it.

Like, yeah, but I mean, that’s what I’m saying. Like Cube doesn’t need to be with the young generation of music. Cube just needs to do what he does really well. And he does that. And I think his fans and his fan base appreciates that, you know, the same way that I do. You know, like I know one speed, you know what I’m saying?

And that, and the direction, the direction varies depending on, you know, what I’m feeling at the moment. But I know the music I like to hear. I like the music I like to make that that’s where it is. And I think Cube’s album is a reflection of that. You know, his s**t is banging, you know what I’m saying? All the way down.

Kendrick just dropped something this morning. You know what I’m saying? All the way down. Like it’s good because the West got an energy right now. That’s really like permeating them and feeling really good. So it feels like a real fertile ground for Kingmaker. You know what I’m saying? Your timing is going to be perfect.

Your timing is going to be perfect. It’s going to be impeccable. I can’t, I can’t believe it’s lining up the way it is. It is amazing. It is absolutely incredible. Okay. So speaking of Kendrick, team Kendrick or team Drake. Oh man, come on. That’s not even a question. Come on, man. King, you know, King Kendrick, man.

Like, if I had to pick a side, King Kendrick for sure. You know what I’m saying? But I had no dog in that fight. Them is, you know, them is, Them is two grown men having two grown men s t, you know? But, you know, when it comes to that W, that’s where we at. One of the greatest rap battles of all time. for sure.

I had to ask because, We’re Canadian. So we had to ask, really, really, yeah, we, Hey, listen, I got a legend on. I had to ask about it. sidebar, but everybody’s putting in their two cents, right. So everybody’s mentioning it. And I think, I think, you know, I think Kendrick got the W on that one. Like you said, you know, but hopefully it turns into good music and it turns into, you know, some, some more hit records, like.

More, more life. I want to bring more life into it. Yeah. It’s already turned into some great tracks. I mean, incredible, but, you know, actually speaking of ice cube, I, my, one of my favorite stories is a story you tell about working with ice cube and the driving scene you had together. That was one of the funniest stories, right?

Where you told you, he told you to kind of chill out, right? Yeah. I’ll just tell him that story one more time, just cause this is a new audience. Man. Well, the, Yeah, we doing triple X too. And it was the first scene we were doing was the, like the truck scene we’re driving through the warehouse. And so first take I was, you know, hitting the corners like this, you know what I’m saying?

Like I was moving my hands like really far back and forth. And, at the end of the take, you just kind of like looked over, took a few seconds. He’s like, Hey, you really drive like that. And, I was like, nah, he’s like, well, how you drive, you know,

I’m like, oh, oh, okay. Okay. All right. All right. And then, you know, next take, it was a little more realistic and, you know, one of them. It’s so funny. It’s like you were in the Batmobile, right? Yeah. Yeah. It was, it was, it was terrible, but I mean, that’s just the thing. You know what I’m saying? Like being able to take direction, being able to like, not think that you got it already locked is, is a gift in itself.

You know? Yeah, absolutely. Listen, we, we touched on it. You talked about, being the first artist on Conor McGregor’s new record label, Greenback Records. What’s the story behind that? Like, how did you end up working together and what’s it like working with Conor McGregor? I mean, it’s dope. We, we just actually came back from the bare knuckle boxing event in Marbella, Spain.

And, that was fun, man, meeting up with him for the first time. Before that I was in, on, in Europe doing some shows and I went to Ireland Got with the greenback record guys. We had a nice little, little bootcamp. We all stayed in the studio and just kind of vibe with each other, figured out, you know, what the next year is going to look like.

And then, we all went to Spain, had a nice little get together over there. And then I was back to work to the States, you know, that’s where I just came from. So, being on his, on his label, these guys are business guys, music guys. They do a a solid team of. You know, both people on the boots on the ground and in the boardroom.

So, it was a new venture and it was exciting to hear about it. I like getting into things and building it from the ground up. So it was good for me to be able to have that opportunity. My album was ready. It just kind of, kind of lined up the way it’s supposed to. And I liked what they were talking about.

So, you know, we got together, made that happen. And now we here, you know, we, dropping music. The videos look fantastic. The penetration has been good. it’s been, it’s, it’s, it’s, we just getting started. We knew we were going to have to ramp up so that we’re in the process of ramping up right now. We, we, we’re putting the right, our pieces in the right places.

That’s all I have to say.

I wanted to ask you about this, your thoughts on the current state of hip hop, your thoughts on the current state of hip hop. Like, where are you right now with the way things have evolved, where they’re at right now? I mean, we just talked about the, you know, like a rap beef with two of the biggest names there.

I mean, you’re putting out new music. Ice Cube just dropped an album. What are your thoughts on the current state of hip hop? Where are we? I think it’s a time of growth, man. Like being able to see You know, all these legends come out, man. All these, all these guys, you know what I’m saying? Like we all dropping music, you know, and there’s more to come.

You don’t say LL Cool J, you know what I’m saying? Like dropping music, you know what I’m saying? I think it’s a season for that. And I think it’s a, it’s a need for that. There has to be a balance. So I’m very happy with the growth of hip hop in any direction. You know, I think it’s dope to be able to have the new generation of hip hop artists and how big they’ve made things.

And then we’re able to coexist in that, you know, that, that same breath by just being artists. We’re all artists. I think, you know, that separation is, is whatever, but you know, you put us in front of a crowd and music goes off, it goes off. So. You know, the way I look at it. Who, who are you currently listening to?

Obviously your contemporaries, but is there anybody that would, we’d be surprised by? Man, I’m listening to, I’m listening to a lot of like the new releases. I’m listening to that, you know what I’m saying? I’ve heard that, but I listened to a lot of different like Peter Gabriel and all kinds of, you know, like I listen to all the, you know, the 60s station on serious, you know, I rarely tune into cause I’m, I’m working on, on, on a different.

thing, you know what I’m saying? So I don’t want to get stuck in, you know, any kind of rut. And so creatively, I kind of just stay to my own, like, creative taste, what I’m needing at the moment. And then I get back to working on the s t I’m working on. Yeah, we, we, it was funny. We had, Feral Mancha on the show and he was talking about, you know, the dark dystopian stuff he was listening to on his last alb right?

You know, it’s, it’s funny sometimes when I talk to hip hop artists, they, they, they’re not listening to hip hop 24 7 at all. They’re listening to. Yeah. No, no. I mean, we, I’ve, I’ve listened to it my whole life, so, you know, I can go find what, if I’m not needing to listen to something, I’ll go find it and I’ll listen to that.

But as far as like. The noise, I can’t keep up. I can’t keep up. You know, I, I, I take some too much bandwidth. I got to listen to what I need to listen to. And then I’m off to something else. It’s just like not stressful. Yeah, I mean, but the other wild thing is too, is like all the legacy artists like yourself and Cube and Eminem and all these artists that are putting out, these modern day albums.

Now they’re the highest grossing albums. They’re the most viewed, the highest grossing concerts now, because people are hungry for that authenticity that you mentioned. And I just wanted to unpack that a little bit because the last interview we did together, like I said, it was a really motivational interview for a lot of reasons.

And, you know, you did speak about the importance of authenticity. What have the last two years taught you about staying true to yourself or how do you, how do you translate that into your, your life and your work? Just some thoughts on authenticity. To be authentic, to be purely what you say you are, or your word must mean what you say, you got to say what you mean.

That’s what my father always taught me about being who I am. So to the root of it, You have a moral compass. You have things that you know, you have your rights, your wrongs, your ups, you know, you know what you’re doing before you do it. So to be authentic is to be true to the values that say yes, yes, no, no, no, yes, yes, yes.

Or however you answer all of these questions in the spectrum. And when you start making choices outside of your regular answers is when you become not authentic, you know what I’m saying? And that’s why I stay at, you know, some of my principles, some of my things, some of the things that I’ve, you know, allowed myself to grow out of, you know what I’m saying?

have made me solid, right? So I dealt with the consequences of all the choices I made, right? Every choice comes with an invoice. So my authenticity comes from being able to accept my losses as well as my wins, being able to realize that my grass is not greener than anyone else’s still on that, but I have to, you know, be able to stay who I am.

Sometimes that makes me take the long way. Sometimes, you know, I’m not coming in first place, you know what I’m saying? But I’m able to look myself in the mirror and understand, you know, like these are choices I’ve made and they have got me to a point where I can live with myself and I’m very happy with the people around me.

And that’s a really dope thing to have, right? I didn’t always realize. What was important, you know what I’m saying? So now being able to live, have lived long enough to be able to have that insight, have that wisdom of, you know, realizing what is important and the other things, other things are just stuff.

It’s just stuff, right? You know, money comes, money goes, money comes, money goes. You know, it’s not just about the stuff. I have a, a, a spoken word project, a song on my project, called Success. Well, I am produced it. it’s really, really dope. ’cause it’s not about, it’s not even. Anything I would ever dream of doing before, but it’s this spoken word thing that caused success that is really honing in on what we’re talking about right now.

And I think it’s really dope that I was able to get that out and, prepare for the world. So well said, you know, speaking of which, you know, sometimes When we talk about like reinvention, that was something you talked about the last time we talked. Sometimes we think of it as a one time event, but it seems like you’ve continued to evolve and adapt, even since we last spoke, right?

So what does reinvention look like for you now, or how do you maintain that drive to keep going? We talked about it at the beginning a little bit, but you know, what, what drives you day after day? I mean, I’m just driven by what I’ve been able to do. You know what I’m saying? Like, like, I just, I don’t, I don’t know how to go backwards.

my drive is always forward. You know what I’m saying? So when I adapt to things, it’s not because I’m just got to, I find something interesting in what I’m doing. I’m passionate about it. So when I have that feeling about it, that’s when I go to it, you know what I’m saying? Like, and then you have to take into account the time factor.

Like I want to spend my time differently now. Okay. You know, and, I don’t, I don’t want to invest, you know, the wrong time into something, right. That’s the most important thing. So. Between those things, I make decisions on what I’m going to do. And then I do it because I feel like I have something to add, not be just because I want to get in the space and make a buck, you know what I’m saying?

Like I have something to add here. Like this is how I see something cool that can go in the middle of what’s happening here. And that’s how I make my decisions. And so like wherever, wherever I pivot in, in what we’re doing, there’s a little piece of like, I was able to be creative and use. What, what I got, you know what I’m saying?

That’s how it goes. That’s how it’s supposed to be. Isn’t it interesting what happens at a certain age, like that we get to X, like we get to a certain age and we go, we don’t want to waste time anymore. Like we just want to spend time on, you know, you think. You’re probably, I mean, I think we’re all the same.

I think it’s the cycle of life. You know, when you’re younger, you think you got all the time in the world. As you get older, you go down, you feel invincible. I was just talking about that the other day. You feel like, you know, time is something that is on your side, right? Like, and the more you lose your loved ones, the more real life kicks you in the ass, you know, whether it’s great for a great amount of time or a short amount of time.

That’s where everybody’s, you know, the same, you know what I’m saying? Like we all experienced this thing called life, but then, you know, how we, how we aged through it, how we, how we live from it, how we learn from it, how we love through it is something different for every, for each individual. You know what I’m saying?

Here’s a question, you know, as someone who’s overcome, you know, so many challenges in, in your career, what advice would you give others, whether in music or life, who feel stuck and looking for a way to move forward? Cause I think you’re somebody who’s really good at, you know, giving some perspective on this.

Man, get off your ass. Stop feeling sorry for yourself. Stop beating yourself up. You know, like you could be stagnant for a long time and waste a lot of time not going forward. Right. So it’s okay to, it’s okay to rest, but you can’t stop, you know, pick yourself up, move forward, use it as fuel. Fantastic.

That’s good advice. Get off your ass, everybody. Yeah. Just not get off your ass, just go, just keep going. here’s another one. You know, you’ve been vocal about, you know, wanting to share your knowledge and experience with others. Like how have you seen your role as mentor or leader evolve in the last couple of years?

I, I don’t know, man. I don’t know. I don’t know. I, I, I don’t know about leader. You know what I’m saying? Like, I’m, I’m, I’m more of a soldier. You know what I’m saying? Like I’m more of a soldier. So hopefully people can, I can lead by example. You know what I’m saying? Hopefully, hopefully I can lead from that place, but I never want to be the leader or the king.

Kings get beheaded. Good point. Good point. But listen, I get people, you know, you’re, you’re one of the OGs, man. Like people look to you as like an icon, a legend, all that type of stuff. So like it or not, you are in that position, man. Like, you know, I, I think you really are. Hopefully that hopefully then I can, I can, I could lead, like I said, man, by example, you know, have I done everything perfect?

No. Have I done some good things? Yeah. You know what I’m saying? You know, but that’s why I named my album Kingmaker because take what you, what you need from this. You know, like, like, learn from it. You know what I’m saying? Like, because I’ve said some really cool on the record. I’ve said some really real things on the record.

I’ve got a lot off my chest and I feel like, you know, these are the things that, and the principles that made me successful. So, you know, do with it what you will. Kingmaker. Kingmaker. I love it. okay. So looking ahead now, looking ahead, I think you mentioned that you considered retiring after Kingmaker, but then you hinted that this may not be the end.

So you know, what’s changed there and what can fans expect from you moving forward? I don’t know. I think that s is f ing fire. I gotta, I gotta do battery on my back. I got records with Cube droppin right now. What? You know what I’m sayin Why leave the party? They just played my favorite song. You know what I’m sayin Like that?

Yeah, yeah, yeah. Yeah, exactly. I don’t know, man. I’m not gonna cry wolf. You know what I’m sayin Like, when it happens, it happens, but, right now I’m just really enjoying this process. Yeah, absolutely. And finally, you know, when you speak about legacy, right? And I know we, we asked you about legacy and, and, you know, when everything else has been accomplished, when all said and done, how do you hope people will remember Alvin Joyner, AKA Exhibit?

How do I want them to remember me? Or how do, how do I, how do you think I will be remembered? Maybe, maybe. Yeah. So let’s take both. Let’s say, how do you want people to remember you? How do you think you’ll be remembered? Okay. I want to be remembered as a person of good character, honest, good friend, good family, phenomenal artists.

And you know, just lived a good life. Right. how I think I’ll be remembered is hi, this is Mr. X to the Z exhibit. And I’m here to pimp your ride.

No, I don’t know, man. No, I think it would be dope, man. However they do it is however they do it. But you know, I’ll do want to stand on the principle of being a good. Good guy. That’s it. You know what I’m saying? Just good to all my people, you know, like that was, that was cool. I’m good with that. I don’t want to be the king of the world.

I just want to, I just want to be heard. You know what I’m saying? I just want my music to be heard. I want my movies and film, TV and all that to be heard. I want people to enjoy the creativity that we put into our events and our products, you know what I’m saying? And our stores, you know what I’m saying?

Like, and then leave something for my kids. My kids are going to be the testament to what my legacy is. That’s what it’s going to be, you know, I don’t, there’ll be no doubt there. no doubt there. And, and, you know, I didn’t even think of it when we were talking, like when I was putting this together, I was putting some notes together and we were talking about, I didn’t even think about it until you brought it up, but I know, but listen, you say how I want.

And what I think. That’s how you think. Honestly, like I think you’ve made some of the best music you’ve ever made recently. I, I, you know, and I’m an aficionado. I’ve been around a minute, you know, and, and I listened to a lot of this stuff and I really loved it, man. And trust me, some hip hop heads that I know really well, have said that, you know, play this at my funeral is one of their favorite tracks, recent tracks.

So, you’re going to be hearing a lot of it and I, I’m sure we’re going to be healing, hearing a lot more, from the album. It drops early 2025. Absolutely. I think we’re coming out February. Yeah. Oh, okay. Yeah. There’s a few, there’s a few other things that we’re going to drop, before that. So, Yeah, we’re going to drop, you know, a few songs before actual album drop.

And, man, I don’t want to spoil it for you, but we got some real heavy weight s t coming. I’m really excited. Yeah. Listen, I think I know. I think I know. I won’t. I think I know. I’ll be waiting. I’ll be waiting. Okay. Well, wait, wait, say what it is. Say what, what do you think it is? So, so we can have it on record.

So on record, I think, I think he got Dre somewhere in there. I think he got Dre. And you were on Cube’s alb so I’m thinking Cube might be on, I, just a guess. Am I, am I close? Am I hot? Am I, I don’t know. I don’t know. I don’t know. I can’t say I can’t say right now. Just no, no sneak peek. No, no breaking news.

Nothing like that. I guess too early for that. I guess too early, too early. Yeah, I get it. I get it. I get it. well, those are, that was a good guess. That was a good guess. Well, listen, I think that one will break the internet. I think whatever happens with it, once the album drops, we’ll make sure it’s a true, we’ll make sure it’s trending on, on Twitter and everything else.

We’ll make sure that that’s happening and we’ll be playing it. Look, final question though. Final question. Here’s the final question. You’re opening a bottle of champagne one year from now, celebrating something you’ve accomplished. What would that be? another year of life. There we go. There we go. Yeah.

There you go. Beautiful. Listen, X, it’s always a privilege to have you on the show. I, I can’t, I can’t thank you enough for sharing your thoughts and insights once again. And I am so excited for Kingmaker. Can’t wait to see what’s next there. in the meantime, where do you want the people to go follow you?

what do you want the people to do and go and buy and click on and all that? just click on, Exhibit on Instagram. Click the link in the bio. you know, all that s**t, all exhibit everywhere. It’s a, I saw it right there. Yo, beautiful.

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